Insights
When to Bring In Analytics Help
· Sora Kim
Outside help is most valuable when instrumentation has drifted, when two teams report different conversion numbers for the same release, or when a funding or board conversation demands credible product metrics on a deadline.
A short audit often pays for itself by preventing another quarter of contradictory dashboards. Longer stack-setup engagements make sense when you are replacing tools or launching a second platform.
Look for partners who will document decisions in language your engineers accept into the repository—not only slide decks that age out of relevance.
If you already trust your numbers and simply need sparring on interpretation, office-hours retainers are usually enough. Save heavy engagements for structural problems.