01
Signal inventory
We list every behavioural event your application already emits, who owns it, and which product questions it can actually answer.
enterprisedataflow
A calm process for noisy data
Application analytics work fails when teams jump to dashboards before agreeing on definitions. This sequence keeps engineering, product, and leadership aligned from the first inventory through handoff.
Engagement arc
Five movements
Every paid engagement follows this arc. Scope and depth scale with the service you choose; the order does not.
02
Definition lock
Activation, conversion, and retention get written definitions your teams can cite. Ambiguous metrics are retired or rewritten.
03
Instrumentation repair
Engineering receives a prioritised backlog, naming rules, and property contracts—not a vague request to “add more tracking.”
04
Readable surfaces
Dashboards and funnel views are built for the decisions your week actually contains, with sources and formulas visible.
05
Handoff & rhythm
You keep the system. We leave documentation, a review cadence, and optional office hours so numbers stay honest after we leave.
What you leave with
Artefacts your team can inherit
Expect a written event dictionary, metric definitions, prioritised backlog, and dashboard sources—not only a slide deck. We design deliverables to live beside your code and product docs.
Ready to inventory your signals?
Share a short description of your application and where numbers currently disagree. We will suggest the lightest engagement that fixes the root issue.