Event Naming That Survives Roadmaps
A naming scheme that makes sense today often collapses after two rebrands and a platform rewrite. Here is a durable pattern for application events.
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Insights on application analytics
Practical notes from engagements—written for product managers and engineers who own the numbers.
Choosing Activation Metrics for B2B Applications
Activation is not first login. For multi-seat products, the meaningful moment often arrives days later—and your analytics should admit that.
Reading Funnels Without False Confidence
Funnels look decisive in a slide deck. They are only as honest as the identity model and the exclusions behind them.
Consent-Aware Tracking in Practice
Collecting less data on purpose is not a weakness. It is how application analytics stays usable when privacy expectations rise.
Dashboards People Actually Open
If a dashboard needs a thirty-minute tour every time a new manager joins, it is documentation wearing a chart costume.
When to Bring In Analytics Help
Not every team needs a full-time analytics hire. Some need a focused engagement that leaves behind a system the existing staff can run.